Gemma Lee

Gemma Lee is a bold New Zealand swim and surfwear brand that fuses playful design with environmental responsibility. Founded by designer and ocean-lover Gemma Cornish, the label is recognised for its vibrant, retro-inspired patterns that reflect the freedom and joy of surf culture.

At the heart of Gemma Lee is a commitment to sustainability and ethical production. Every bikini, one-piece, and wetsuit is crafted from eco-friendly fabrics such as:

• Recycled nylon made from post-consumer plastic bottles and discarded fishing nets (rescued from oceans and landfills).

• Limestone-based neoprene, a cleaner alternative to petroleum-based neoprene, used in their wetsuits for durability and reduced environmental impact.

The swimwear collection is locally made in New Zealand, supporting small-scale ethical manufacturing, while the wetsuits are produced in socially responsible factories overseas that hold certifications for fair labour practices.

Beyond materials, Gemma Lee champions a circular mindset by designing pieces that are durable, stylish, and timeless—encouraging customers to buy less, choose better, and keep their suits for longer. The brand’s ethos is to create garments that bring joy while respecting the natural playground they are designed for: the ocean.

By combining ethical sourcing, innovative eco-materials, and expressive design, Gemma Lee proves that swimwear can be both fashion-forward and planet-friendly—empowering women to feel good in what they wear, while doing good for the environment.