GANNI Stary Jeans in Washed Black

Ganni, established in Copenhagen in 2000 by gallerist Frans Truelsen, has evolved into a leading contemporary fashion brand under the direction of Creative Director Ditte Reffstrup and former CEO Nicolaj Reffstrup, who took over in 2009. The brand is celebrated for its bold, expressive designs that exude optimism and cater to women seeking effortless yet distinctive style.

Ganni is committed to sustainability and ethical practices, striving to become the most responsible version of itself. The brand focuses on innovative materials and circular initiatives, aiming to minimize its environmental impact. Transparency is central to Ganni’s operations, with detailed responsibility reports outlining their supply chain and carbon reduction goals.

With a global presence, Ganni operates multiple flagship stores across Europe and the United Statesd in over 400 department stores and fashion shops worldwide. The brand’s popularity has surged, particularly in the late 2010s, garnering a cult following among fashion enthusiasts.

By choosing Ganni, customers embrace a brand that harmoniously blends contemporary fashion with a strong commitment to responsibility and sustainability, offering high-quality, stylish apparel that reflects both personal style and ethical values.