Peony is a distinguished Australian swimwear and resortwear brand, celebrated for its harmonious blend of romantic design and unwavering commitment to sustainability. Founded along the picturesque Australian coastline, Peony draws inspiration from the bloom that heralds the arrival of summer, infusing its collections with timeless elegance and eco-conscious principles .
Since 2019, Peony has set a benchmark in sustainable fashion by ensuring that 100% of its swimwear fabrics, including printed materials, custom textures, and linings are crafted from recycled content . The brand’s dedication extends beyond materials; it employs digital printing techniques to minimize water usage and fabric waste, and its packaging is entirely compostable and biodegradable, utilizing plant-based materials like cornstarch and wheat .
Peony’s ethical manufacturing practices are underscored by partnerships with suppliers holding internationally recognized certifications such as BSCI, SA8000, and Oeko-Tex . The brand also champions circular fashion through initiatives like its take-back program, encouraging customers to return end-of-life garments for responsible recycling .
Embraced by fashion icons including Bella Hadid and Margot Robbie, Peony’s collections resonate with those seeking luxurious, sustainable swimwear that doesn’t compromise on style or ethics . With its meticulous craftsmanship and environmental stewardship, Peony stands as a beacon for conscious fashion enthusiasts worldwide.
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